Interior Design Cheltenham & Cotswolds

Floella is run by interior designer Sarah Davies, who has brought a wealth of Interior Design experience to the Cotswolds, following a career in London spanning twenty years. Working across one room ‘refreshes’ to full redesigns, Sarah is committed to offering clients the best service, advice and value for money


Interior design in Cheltenham, the Cotswolds and beyond

It's a beautiful thing when a career and a passion come together.

I love what I do and I want you to love it too. I strive to give my clients the best service I can and after 20 years experience in the Industry I think I can guide and help you achieve the home you are looking for whilst having a bit of fun along the way - after all its always meant to be fun isnt it? Sarah xxx


What's the process?

The design process is a personal thing and I get that "one size does not fit all!"

This is why I offer various packages for my potential clients - Bronze/Silver/Gold Room refresh options and a Platinum Interior Design Service as well as a Soft Furnishing and Upholstery Service.

On all the services (excluding Bronze) you get your first consultation Free. This is normally an hour and we'll go through what you are after, how I can work with you, your budget, our fees and most importantly just have a general chat - this really is the best way to get a real feel on who we both are and see if we click. Working together should be an enjoyable experience. 

Most importantly I work to your budget not the other way around. My job is to get you the best I can working within your budget.


My love of Art and Design started at a young age and I always knew I would be doing something creative in my line of work.

I studied Fashion Design in Bournemouth but shortly after starting my 2nd course in fashion for my  HND  I realised that the fashion industry was not for me.

I loved to sew so when I made a move to London I took the first job I could that was connected to interiors- I worked for a small company in SW London making bespoke curtains and blinds. There I learnt how to make high-end soft-furnishings. This work I now find to be invaluable experience as I have huge knowledge on how things are made and what fabrics work and don’t work for different things.

I then made the move to work for Cameron Broom in London who I stayed with for 16 years. Cameron Broom are a high-end Interior Furnishings company that are still at the top of their game. I started as their showroom assistant and soon worked my way up to their Head Residential Designer. I have been very lucky to have worked for some amazing clients and have worked on a variety of projects which have taught me a great deal on how to deal with clients, suppliers and tradesmen. This knowledge is priceless in making sure that all my clients get the best service, advice and value for money.

My move to the Cotswolds happened after my second child was born but I continued to work for CB commuting to London twice a week.  After my third child I decided to stop the London commute and finally make the big step to start up on my own. Floella was born and is named after my two daughter's Florence and Ella (unfortunately my son Henry didn’t get a mention!).


How it works

I have over 20 years experience in high end soft furnishings and because back in the day I actually made them, I am able to give you the best advise on whats going to work for your window or chosen fabric and also for your budget. Whether its a simple Roller blind or lined and interlined curtains we can provide them all along with our expert installation. We can also make Cushions, Headboards, Ottomans, Sofas and a whole lot more. Please get in touch for any more info or to arrange a no obligation meeting

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Gold Room Refresh
(mini design)

Gold Room Refresh
(mini design)

Room refresh package from £395 design fee

Mini design package from £695 design fee


Please contact us for to arrange a free consultation (local area only) to discuss this full design service

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"I can’t thank you enough for your patience, help, advice and amazing insight. 
I am beyond thrilled and feel quite emotional that all the hard work has paid off and my house looks a new.
Thank you from the bottom of my heart "

L. Pickering - Braintree

"I have worked with Sarah for almost a decade.  Not only does she have an excellent eye and superb taste, but she is incredibly professional.  She is calm, a good listener and not at all intimidating, which is a rare thing among interior designers!  I would highly recommend her to anyone embarking on the challenges of decorating and renovating"

Mrs Campbell - London

"Sarah has recently decked our new home - a beautiful 4-bedroom barn conversion in Gloucestershire - with the most beautiful hand-made curtains. I've always found choosing styles, fabrics and poles really daunting but Sarah guided me through the whole process, was massively patient when I moved the goalposts a couple of times and has delivered a really high-quality product... and is also always generous with interior design advice as well! We are totally delighted and would recommend Floella for any interior project you have! "

H Hatfield - Icomb


We occasionally write blogs on a variety of things on Interiors /trends/Top 10's and like to keep you updated on things we are doing or people we are collaborating with. If you are interested in keeping up to date with these then click on the button below and let me know and I can add you to our mailing list. I promise we wont be bombarding you with sales info just sharing things you may find interesting - Sarah xx

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